eBay & Etsy Marketplace Management
Expand and stabilize your sales across eBay and Etsy.
We provide full marketplace management — account setup, listing optimization, SEO, promotions, inventory & order operations, ads, and customer support — run as production-grade, repeatable operations for sellers of all sizes.
eBay & Etsy Marketplace Management
Proven operations and growth solutions for both marketplaces — setup, listings, promotions, logistics and ongoing store management.
eBay and Etsy are distinct channels with different buyer intent, listing mechanics, and creative expectations. We treat each marketplace as its own business unit: strategy, content, pricing, fulfillment, and promotions tailored to platform behavior. Whether you’re focused on eBay/Etsy alone, or want these channels to complement other platforms, we run the day-to-day operations and optimize for sustainable growth.
What We Offer
We manage complete eBay operations from set-up to scaling:
Account setup & store configuration
Category structure, policies (shipping, returns), storefront layout and shop policies.
Listing creation & optimization
Keyword-rich titles and item specifics, structured descriptions, optimized categories, condition notes, and template layout to match eBay buyer search patterns.
Pricing & promotions
Competitive pricing strategies, best-offer handling, promotional markdowns, and seasonal pricing rules.
Inventory & order operations
Inventory syncing, order routing, shipping label workflows, and 3PL coordination.
Customer service & feedback
Buyer messaging, returns handling, and feedback/reputation management.
Advertising & growth
eBay Promoted Listings setup and optimization, campaign analysis, and ROI tracking.
International & cross-border
Guidance on shipping templates, VAT/customs considerations, and multi-currency configuration when appropriate.
Compliance & risk mitigation
Policy monitoring, item restrictions checks, and proactive account health management.
Completed listings, CSV/Excel inventory feeds, policy & shipping templates, campaign setups, and operational SOPs for handling returns and messages.
Etsy services
Etsy requires a curated approach — we optimize for discoverability and brand presentation:
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Shop setup & branding guidance
Shop sections, About page copy, policies (processing time, shipping), and brand presentation advice. -
Listing SEO & tags
Crafting titles, keyword tags, and category choices tuned for Etsy’s search engine and buyer behavior. -
Listing copy & product pages
Photo captions, descriptive product copy that sets buyer expectations, and variation handling (size, color, material). -
Order fulfillment & workflows
Shipping label processes, digital download delivery, and handling combined orders or multi-SKU shipments. -
Etsy Ads & offsite ads
Campaign creation, budget testing, and performance monitoring. -
Customer experience & messaging
Pre-sale Q&A templates, message automation guidance, and returns/refund workflows. -
Support for resellers and creators
Bulk listing guidance, SKU management, and digital product setup.
Active listings on Etsy, CSV/Excel listing files where relevant, shop policy pages, ad campaign setup, and operations templates.
Platform differences & strategy
Buyer intent
eBay buyers often look for deals/used items or specific SKUs; Etsy buyers seek crafted, unique or curated goods. We tailor titles, images (callouts), and copy to match that intent.
SEO approach
eBay prioritizes item specifics and exact matching; Etsy favors long-tail keywords and tag combinations. We run platform-specific keyword research and prioritize highest-value terms.
Promotions & ads
eBay’s Promoted Listings is CPC on sold items; Etsy Ads behaves differently. We optimize budgets to test early, then scale winning creatives and keywords.
Operations & integrations
We build marketplace operations, not just listings:
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Inventory & pricing sync
Integrate with your inventory system or 3PL to prevent oversells and maintain correct quantities. -
Order routing & fulfillment
Set up shipping templates, automation rules, and integrate with label providers to streamline fulfillment. -
Returns & disputes handling
Standardized processes and templates to minimize friction and protect seller metrics. -
Analytics & KPIs
Regular tracking on impressions, CTR, conversion rate, sales per SKU, ad ACoS/ROAS (where applicable), return rates, and customer satisfaction.
Reporting & KPIs
You’ll receive regular reporting and insights to make decisions:
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Weekly snapshot
Top SKUs, current ad spend & performance, major alerts. -
Monthly performance report
Traffic, conversion, sales by SKU, ACoS/ROAS for ads, refund rate, and improvement recommendations. -
Quarterly strategy review
scaling plans, catalog expansion, and cross-platform opportunities.
Our Process
How we start and run your engagement
Discovery & Audit
We review your current store(s), product mix, pricing, and traffic to define priorities.
Proposal & Kickoff
We agree deliverables, scope, access method, and timelines.Implementation
Store setup, listing creation/bulk upload, ad launches, and ops integration.
Optimization
Ongoing listing tweaks, price tests, ad adjustments and feedback handling.Scale
Expand SKU coverage, enter new regions, or increase ad investments based on ROI.Typical timelines: Single-store setup or initial 10 listings: 7–14 business days depending on approvals. Ads optimization and measurable campaign gains typically take 4–8 weeks.
What we need from you
To start efficiently provide: high-resolution product photos (if available), product SKUs, pricing and shipping rules, return policy preferences, brand logo and short brand statement, and temporary or limited access to seller accounts. If you don’t have product photos, we can coordinate photo sourcing/retouching as a separate design/photography service.
Add-on services
We offer complementary services handled by our design and creative teams; these are add-ons to marketplace management and provided as separate engagements if required: Product photography, listing image design, Enhanced content (for other platforms), store banners, packaging & label design, and ad creative production. Contact us to bundle marketplace management with these creative services.
Security & account safety
We follow secure access best practices: Limited temporary roles where possible, password/credential transfer guidance, and multi-factor authentication recommendations. We never request full owner credentials unnecessarily and will provide secure methods to give required access.
FAQs
Do you handle both marketplaces end-to-end?
Yes — we manage everything from account setup to daily operations, marketing, and customer service if included in the scope.
Can you manage multi-currency or international shipping?
Yes — we configure shipping templates, cross-border listing options, and advise on duties/VAT considerations based on target markets.
Yes — we configure shipping templates, cross-border listing options, and advise on duties/VAT considerations based on target markets.
The approach varies: eBay work focuses on SKU accuracy, item specifics and competitive pricing.
Etsy work prioritizes brand story, tags, and curated presentation. Both require tailored copy and policy setup.
Will you upload listings, or do I maintain control?
We can do either. We will provide a secure method for uploads and will train your team or perform the uploads directly, whichever you prefer.
How do you charge for ongoing management?
Pricing is customized per scope — we typically offer month-to-month management retainers for ongoing ops and one-time fees for initial setup. Final pricing and SLAs are in the proposal.
How quickly will I see improvements?
Technical listing improvements (titles, images, policies) often show traffic improvement within a few weeks. Ads and conversion improvements typically become measurable in the first 4–8 weeks.
Do you offer training or handover at the end?
Yes — we provide operational SOPs, listing templates, and a handover session if you plan to manage internally.